Aether Bloom:
Interior Design Studio

Conceptual Brand Identity

Illustrator/photoshop - 4w

PRIMARY MARK

DESIGN RATIONALE

The goal of this identity was to feel calm, intentional, and rooted in nature without leaning too literal. I focused on fluid, organic forms that suggest growth and movement, paired with clean structure so the mark stays legible and flexible across different uses.

The color palette and typography were chosen to support that balance; natural and grounded, but still refined enough for modern interior spaces.

SECONDARY MARKS

COLOR PALETTE

TYPOGRAPHY

SKETCHES AND PROCESS

Early explorations focused on fluid forms and open structures. Refinement emphasized balance between softness and legibility.

FINAL APPLICATIONS

BRAND GUIDELINES WEB VIEW

Brand Guidelines (PDF)

lexisweeney333@gmail.com

Lexi Sweeney

Visual Designer

Aether Bloom